News from the Locarno Festival
 

Window on the Marketplace

Window on the Marketplace

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In order to preserve the free and courageous identity for which it has been internationally recognised for years, the Festival del film Locarno must be able to adapt to market demands.

Auteur cinema, which we defend so strongly, is finding it increasingly difficult to reach cinema audiences and to attract interest from a certain type of media. Consequently it is essential that the festivals which annually shine their main spotlights on this area, should become ever more a place for meetings and debates focusing on the state of independent cinema. All this while presenting works by auteurs who, thanks to this spotlight, may find the springboard they need to broaden their horizons of visibility.

Last year we introduced the Industry Days, which immediately became a key date on the film industry calendar. Over these three days, Industry Screenings are organized of selected films from the competitive categories and those screened in the Piazza, giving buyers the opportunity to discover a substantial part of the programme in a short time and thereby to encourage sales.The partnership formed with Europa Distribution is intended to foster our common interests and objectives in this regard. It is the same bond that exists on the production side between EAVE, ACE, EPC, and the Producers Network with our co-production lab Open Doors, supported by the DDC – this year focusing on India.

We are also going to launch a “Carte Blanche” which will be devoted to a different country each year, and during which we will screen films at the post-production stage which are seeking world sales deals. The country chosen for 2011 is Colombia which, despite its political and economic problems, is showing vitality in the film sector. This will be a never-seen-before cross-section of films, which we are delighted to be able to present thanks to the precious support and the collaborative attitude of Proimagenes Colombia.

The latter initiative completes our industry-oriented activities in a fruitful and innovative way, extending the range of services aimed at buyers, producers and sellers.  These are the policies we have chosen to cultivate in order to closely monitor market developments and meet the different requirements of the film industry. Our objective is to give the greatest professional support possible to those working in the field defending and promoting the worldwide distribution of auteur cinema.

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