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All the news 28.01.2010  The poster for the 63rd edition

The poster for the 63rd edition, created by Jannuzzi Smith, concludes the major exercise of re-branding the Festival that began in 2007. This project, spread over a three-year period, aimed to renew the event’s visual identity by bringing the leopard back into the heart of its marketing strategy. The new design was conceived in such a manner as to enable its use in traditional formats, on the Festival’s screens as well as in ‘new media’ applications – through images of the moving leopard.

The 2010 poster is the third in a series featuring a real leopard that, like an actor, plays different roles. In 2008, its sensual pose conjured up romance; in 2009, a growling predator on the verge of attack and this year, the stylised figure of a leaping animal forefronts action, movement and the physical. This final image is destined to last, since it has been adopted to represent the Locarno Film Festival’s official new leopard.

For the last fifteen years the agency Jannuzzi Smith (London), led by Swiss-born Michele Jannuzzi and Englishman Richard Smith, has combined design and new technologies for an innovative approach to cross-media communication – a domain in which it has won numerous international awards.

The 63rd edition of the Locarno International Film Festival will take place 4 - 14 August, 2010.

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